"The study, said Mazar, an assistant professor of marketing with the University of Toronto’s Rotman School of Management, builds on research into the idea of “moral regulation” — that people either consciously or unconsciously balance bad deeds with good ones.
“What has been shown so far is that when we engage in actions that give us some kind of moral, warm glow — let’s call it that — that afterwards we are more likely to transgress,” Mazar said."
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