Canadian Broadcasting: Radio Raise Further Questions

I wasn't sure whether I was going to post this story or not but it ties in with my article of TV versus radio in Canadian broadcasting. Sorry for this story being a couple of weeks old. In that article, I looked at the double standard between radio and TV. Namely that TV is given certain protections, notably against international broadcasting, that radio does not. Despite Canadian radio stations being fed to the international wolves, they are actually making money, in fact considerably more money even though we are in a recession. According to the Financial Post, radio profits before taxes for 2009 are up 12%. Revenues are up 5% across the board. Higher ad revenues are being credited for the success. Television by contrast is loosing money and saying that their ad revenues are declining. Therefore they are demanding we pay more for TV to compensate. Canadian radio faces stiff competition from satellite and Internet radio providers while TV is protected from this. This seems to point to the fact that perhaps it's because Canadian TV is being poorly managed. It could be argued that TV content costs more to produce, which is true. Most radio stations, music ones anyway, don't produce their own programming and they require less equipment to operate. However, CTV's claims that ad revenues are down don't hold up if they're actually increasing in another, similar medium. TV networks need to take a serious step back and reevaluate their business practises. Enough trying to squeeze more out of the recession battered consumer.

Source: Financial Post via Canada.com